A woman with long brown hair and light makeup, wearing a black long-sleeve top, standing with arms crossed in front of a window with white curtains, in a bright room.

My approach to new challenges is guided by curiosity, empathy, and an open mind.

My name is Samielle Støyl, a UX/UI designer from Norway. I currently work in the aviation sector at Norwegian Air Shuttle, where I contribute my expertise in crafting user-centered digital experiences. Previously, I worked as a design consultant at frog, part of Capgemini Invent, where I delivered design solutions for leading international clients across the maritime, automotive, energy, retail, and humanitarian sectors.

Alongside my full-time role, I also pursue freelance photography as a creative outlet that complements my design work and reflects a personal passion for visual storytelling.

Learn more

International Client Experience

Successfully delivered design solutions for leading international companies across maritime, automotive, energy and retail, humanitarian and aviation sector

3+ Years of Experience

Extensive experience as a professional UX/UI designer, delivering across web and app

Multiskilled

Versatile skills across digital and graphic design, illustration, motion graphics, photography, film, and content creation

Testimonials

  • PM & Team Lead, Norwegian Air Shuttle

    Samielle is an outstanding designer who brings a rare mix of insight driven UX, sharp attention to detail, and pragmatic approach. In day to day work she creates clarity in complexity, conveys user issues to developers and enhances the solution quality. She communicates design decisions in a way that builds alignment and momentum across product and development. She is dependable, proactive, and consistently focused on what matters most for users and outcomes. Samielle would be an asset to any team, and she is easy to recommend.

  • Front-End Developer, Norwegian Air Shuttle

    It has been an incredibly positive experience working so closely with Samielle over the past year. Beyond her design work, Samielle has taken an exceptional level of ownership over the team’s progress. She proactively initiates workshops and sync meetings, ensuring we all share a clear understanding of our priorities. She also serves as a vital link to management, keeping us informed about their strategies. I find that Samielle naturally steps into a leadership role when needed, and she is someone who truly helps the entire team perform at its best.

  • Creative Director, frog

    Samielle design drafts amazingly fast. With her limited experience, I find her UI design skills really mature. The quality of her best guesses, when the team lacks insight, is high. She already has a deep understanding of user flows and best practices in digital products.

  • People Manager, frog

    Her work has been outstanding; she is the best UI/Visual Designer I have worked with in my last eight years as a designer. Her openness, eagerness to learn, and ability to integrate UX and UI are remarkable strengths. Few UI designers are willing to delve into UX, making her a rare and valuable talent.

  • Lead Design Technologist, frog

    I feel extremely lucky to have had someone I could trust to be self-driven, motivated, and take ownership of parts of the overall effort to deliver quality to the client. I have been impressed and found myself saying, "If only I got design assets and specifications like this when I was on project X, it would have been so much easier!" Samielle’s delivery, organization, and responsiveness in updates and changes have facilitated and set the pace for delivery despite unforeseen challenges to the progress and kept us productive and agile.

  • Back-End Developer, Capgemini

    Samielle’s performance as a UX/UI designer was flawless, collaboration between her and the team has been effective and the communication and feedback throughout the project has been stellar. 10/10 would work with her again!

Resume

    • Photographer, sole proprietorship, alongside full-time position as a UX Designer at Norwegian (2025-present)

    • Norwegian Air Shuttle, UX/UI Designer (2025-present)

    • frog – part of Capgemini Invent, UX/UI Designer (2022-2025)

    • Floriss AS, Retail and Customer Service (2022)

    • Kremmerhuset AS, Retail and Customer Service (2018-2020)

    • Biltema AS, Retail and Customer Service (2017-2018)

    • Bachelor in Visual Communication, University of South-Eastern Norway Campus Drammen (2019–2022)

    • Year unit in Psychology, University of Oslo (2018–2019)

    • Media & Communication, Åssiden Upper Secondary School (2014–2017)

    • User Interface Design

    • User Experience Design

    • Prototyping

    • User testing

    • Concept Development

    • Design Strategy

    • Visual Design

    • Workshop Facilitating

    • Photography

    • UU, Funka Academy (2024)

    • Figma Academy, Figma (2024)

    • UXLx: User Experience Lisbon 2023, XRD Research and Design, Lda. (2023)

    • Upgreen,Capgemini (2022)

    • ImpAct, frog & Capgemini Invent (2022)

Areas of Interest

  • Effective design is a critical factor in the success of any product or service. It's important to recognize that there is a distinction between creating visually appealing aesthetics and crafting designs that authentically convey a company's values and identity. With my background, I bring expertise in strategic design, coupled with a deep passion for the artistic aspects, allowing for a seamless integration of both elements.

    My proficiency extends to the field of app and website prototyping, which has gained significant importance in our increasingly digital world. In today's landscape, the design of digital services is pivotal to achieving a company's objectives. This is where my skills in strategic design thinking and user-centered design become invaluable. My versatility in UX and UI design enables me to grasp the overarching vision and contribute to the development of products that not only boast aesthetic appeal but also prioritize user-friendliness.

  • Travel photography is an immense passion of mine, serving as my primary creative outlet alongside design. I'm enamored with the art of visually storytelling and capturing fleeting moments. As a designer, I'm a firm believer in the significance of exploring and learning from the world to broaden horizons and perspectives. My dedication to honing and mastering my photography skills is unwavering, as I continually strive to push the boundaries of my craft.

  • I love crafting narratives that stir emotions and deeply resonate with people. It's this fervor that draws me to the enchanting realm of motion graphics and animation, where there is no greater thrill than infusing vitality into my artistic creations. To complement my design work, I've diligently acquired skills in basic motion graphics, 3D animation, and 2D animation, further enriching my creative toolkit.

  • Illustration has always been my preferred method for visual storytelling, often conveying messages more effectively than words alone. While my current focus is on UX/UI design, my passion for illustration remains a significant part of my creative process. It serves as an artistic outlet, and I occasionally create digital illustrations to complement and elevate my work.

Reach out