In Japanese culture, the koi fish symbolizes luck, prosperity, and perseverance. It represents the ability to maintain a positive mindset and persist despite challenges. This reflects mental strength, resilience, and belief in overcoming adversity, resonating deeply with my approach to facing new challenges.

My name is Samielle Støyl, a 27-year-old UX/UI designer from Norway. Currently, I work at Norwegian Air Shuttle, where I bring extensive experience as a UX/UI designer. Prior to this, I worked for frog, part of Capgemini Invent, as a design consultant, where I delivered innovative design solutions for various global clients.

5 Global Client Experience

Successfully worked with and delivered designs to 5 satisfied global companies

2+ Years of Experience

From web, mobile to print

Multiskilled

Skills ranging from digital design, graphic design, and illustration to motion graphics, photography, and film

Testimonials

Samielle design drafts amazingly fast. With her limited experience, I find her UI design skills really mature. The quality of her best guesses, when the team lacks insight, is high. She already has a deep understanding of user flows and best practices in digital products.

— Creative Director, frog

Her work has been outstanding; she is the best UI/Visual Designer I have worked with in my last eight years as a designer. Her openness, eagerness to learn, and ability to integrate UX and UI are remarkable strengths. Few UI designers are willing to delve into UX, making her a rare and valuable talent.

— People Manager, frog

I would like to give a shout-out to Samielle. In just a few weeks on the job, she has learned the ropes and upgraded the boarding pass in Wallet to be even more valuable to customers with even more useful information. She has managed this from design to production on her own by finding the right developer in the frontend team and coordinating the process from there. Great job Samielle! We are lucky to have you.

— Product Owner & Team Lead, Norwegian Air Shuttle

Samielle’s performance as a UX/UI designer was flawless, collaboration between her and the team has been effective and the communication and feedback throughout the project has been stellar. 10/10 would work with her again!

— Back-End Developer, Capgemini

I feel extremely lucky to have had someone I could trust to be self-driven, motivated, and take ownership of parts of the overall effort to deliver quality to the client. I have been impressed and found myself saying, "If only I got design assets and specifications like this when I was on project X, it would have been so much easier!" Samielle’s delivery, organization, and responsiveness in updates and changes have facilitated and set the pace for delivery despite unforeseen challenges to the progress and kept us productive and agile.

— Lead Design Technologist, frog

Resume

    • Norwegian Air Shuttle, UX/UI Designer (2025-present)

    • frog – part of Capgemini Invent, UX/UI Designer (2022-2025)

    • Floriss AS, Retail and Customer Service (2022)

    • Kremmerhuset AS, Retail and Customer Service (2018-2020)

    • Biltema AS, Retail and Customer Service (2017-2018)

    • Bachelor in Visual Communication, University of South-Eastern Norway Campus Drammen (2019–2022)

    • Year unit in Psychology, University of Oslo (2018–2019)

    • Media & Communication, Åssiden Upper Secondary School (2014–2017)

    • User Interface Design

    • User Experience Design

    • Prototyping

    • User testing

    • Concept Development

    • Design Strategy

    • Visual Design

    • Workshop Facilitating

    • UU, Funka Academy (2024)

    • Figma Academy, Figma (2024)

    • UXLx: User Experience Lisbon 2023, XRD Research and Design, Lda. (2023)

    • Upgreen,Capgemini (2022)

    • ImpAct, frog & Capgemini Invent (2022)

Areas of Interest

  • Effective design is a critical factor in the success of any product or service. It's important to recognize that there is a distinction between creating visually appealing aesthetics and crafting designs that authentically convey a company's values and identity. With my background, I bring expertise in strategic design, coupled with a deep passion for the artistic aspects, allowing for a seamless integration of both elements.

    My proficiency extends to the field of app and website prototyping, which has gained significant importance in our increasingly digital world. In today's landscape, the design of digital services is pivotal to achieving a company's objectives. This is where my skills in strategic design thinking and user-centered design become invaluable. My versatility in UX and UI design enables me to grasp the overarching vision and contribute to the development of products that not only boast aesthetic appeal but also prioritize user-friendliness.

  • Travel photography is an immense passion of mine, serving as my primary creative outlet alongside design. I'm enamored with the art of visually storytelling and capturing fleeting moments. As a designer, I'm a firm believer in the significance of exploring and learning from the world to broaden horizons and perspectives. My dedication to honing and mastering my photography skills is unwavering, as I continually strive to push the boundaries of my craft.

  • I love crafting narratives that stir emotions and deeply resonate with people. It's this fervor that draws me to the enchanting realm of motion graphics and animation, where there is no greater thrill than infusing vitality into my artistic creations. To complement my design work, I've diligently acquired skills in basic motion graphics, 3D animation, and 2D animation, further enriching my creative toolkit.

  • Illustration has always been my preferred method for visual storytelling, often conveying messages more effectively than words alone. While my current focus is on UX/UI design, my passion for illustration remains a significant part of my creative process. It serves as an artistic outlet, and I occasionally create digital illustrations to complement and elevate my work.